Grand Oak Relaunches Seaman’s Schnapps with a Modern Twist, Now Available on Chamuze
In a move that seamlessly blends tradition with contemporary flair, Grand Oak Limited has relaunched its iconic Seaman’s Schnapps, the Original No. 1 Prayer Drink, with a stunning new look. The relaunch event, held at the prestigious Marriott Hotel in Lagos, celebrated the brand’s deep roots in Nigerian culture and its forward-thinking approach to meeting the demands of today’s consumers.
In keeping with the brand’s modernized approach, Seaman’s Schnapps is now available for purchase on Chamuze, the official e-commerce partner for Grand Oak Limited. Chamuze offers a convenient platform for consumers to explore and purchase their favorite Grand Oak products, including the newly relaunched Seaman’s Schnapps. Whether you’re planning a cultural ceremony, a family gathering, or simply stocking up for daily rituals, Chamuze ensures that Seaman’s Schnapps is just a click away.
The event was graced by notable figures, including Nnenna Uche-Onyenacho, Senior Brand Manager at Grand Oak Limited; Wale Majolagbe, Executive Director of Lexcel Group; Chief Adedayo Ajakore, The Oloritun of Oloja Estate; and Gbemileke Lawal, Marketing Manager at Grand Oak Limited. These key stakeholders underscored the brand’s commitment to maintaining the authenticity and premium quality that Seaman’s Schnapps is known for while introducing exciting updates to appeal to a younger, style-conscious demographic.
A Bold New Look for a Timeless Classic
Wale Majolagbe, the Group Executive Director of Finance at Lexcel Group, highlighted the brand’s evolution in response to shifting market dynamics. He noted that over 70% of Nigeria’s population is under 40 years old, prompting a need for the brand to resonate with a youthful, urban audience. The updated label design features a bold, fresh aesthetic that retains the brand’s heritage while appealing to modern consumers.
Majolagbe emphasized that this relaunch is not just about a cosmetic upgrade. “The refreshed packaging represents a reaffirmation of Seaman’s Schnapps’s dedication to authenticity and premium quality. The new look modernizes the product while honoring its longstanding tradition as the authentic conveyor of blessings.”
Enhanced Features for Modern Consumers
The relaunch introduces several innovative features designed to enhance the consumer experience. Gbemileke Lawal, Marketing Manager at Grand Oak Limited, pointed out that the new Seaman’s Schnapps bottle is equipped with an advanced guala cap and aluminum closure that ensures tamper-evident security and preserves the schnapps’s quality and flavor. This feature, along with the bottle’s redesigned, sleek, and contemporary look, reaffirms Seaman’s Schnapps’s commitment to prestige and quality.
Senior Brand Manager Nnenna Uche-Onyenacho added that Seaman’s Schnapps has long been a symbol of craftsmanship and exceptional taste in Nigerian society. “Seaman’s was the first to introduce innovative features such as the tot glass and a customized bottle. Its dedication to quality and authenticity has made it the preferred choice for cultural ceremonies and daily rituals, trusted for mixing herbal roots and extracts and conveying blessings in every drop.”
With the seamless integration of tradition and modernity, Seaman’s Schnapps continues to uphold its legacy as Nigeria’s Original No. 1 Prayer Drink, now with a refreshed look that speaks to today’s consumers.
Visit www.chamuze.com today to experience the new Seaman’s Schnapps, where heritage meets innovation.